Varvara Alay is an award-winning graphic designer and illustrator. Her distinctive style is defined by surrealist motifs, bold colors, and abstract shapes, blending fantasy and realism in highly detailed and fascinating worlds.

She has served as an Art Director for leading magazines like L’Officiel and has been featured in Harper’s Bazaar and GQ. In the Web3 space, she is best known for The Flower Girls, a generative NFT collection celebrating beauty and diversity, with over $16 million in sales.

At the heart of her work is a commitment to supporting children; The Flower Girls project has donated over $750,000 to children’s charities and young artists. She has also collaborated with Pepsi and the Chicago Bulls and raised $65,000 for Ukraine relief through her art.