Bad Pedestrian is the moniker of New York-based multi-disciplinary visual artist Gregory Moncada, whose work blends analog craft and emerging technology — spanning collage, screen printing, projection mapping, and immersive installation — into a singular, sensory-driven practice.

Moncada's process begins on the street, in antique stores, and at flea markets, where he gathers found materials that serve as physical records of history and culture. These fragments are layered — through both hands-on techniques and tools such as projectors, 3D software, AR, and XR — into abstract compositions that forge connections between beauty and anonymity, Italian heritage and American identity. His intention is clear: to offer an honest human response to the world around him.

Founded in 2007 as a DIY outlet, Bad Pedestrian has since grown into Bad Pedestrian Inc., an independent creative agency and experiential production studio based in New York City. Moncada brings over a decade of experience inside Christie's Auction House's art operations to his practice, and has presented work in notable installations including the Spreadlight Tribeca Video Installation and at the URBAN-X Demo Day. His studio continues to produce immersive environments and interactive experiences for agencies and partners worldwide.