Art streaming platforms offer unprecedented opportunities for artists to reach global audiences, but how does the magic happen? At Loupe Art, our curation process ensures that artists’ works not only shine on digital screens but also fit seamlessly into the diverse environments where they’re displayed. Here’s a behind-the-scenes look at how we select, curate, and showcase art to inspire confidence in our approach.
1. The Submission Process: Setting the Stage for Success
Our journey with an artist begins with a simple yet essential step: the submission of their artwork. Once received, each submission undergoes a thorough review/testing process by our curation team. We evaluate several factors to ensure the work is ready for streaming, including high-resolution image quality and the overall strength of the piece. An artwork that may look beautiful in person or as a print might not resonate on a screen display. These details are critical for providing a polished and professional presentation across digital platforms.
We also consider the thematic fit of the artwork. Does it align with one of our existing curated collections? These collections are thoughtfully designed to evoke emotions, tell stories, or enhance specific environments. If a piece doesn’t fit into an existing category but stands out for its originality, it might lend itself to inspiring our curation team to create a new unique collection.
Upon joining Loupe all artists automatically receive a dedicated artist stream on our Apple TV app, offering the artist a unique opportunity to shine and share their work in a new exciting way.
2. Family-Friendly Streams: Art for All Audiences
Inclusivity is a cornerstone of our curation philosophy. While we welcome all kinds of art, family-friendly pieces receive special attention. These works are eligible for our Loupe Art Live channel, streamed on platforms like Samsung TV Plus. This ensures that art is accessible and enjoyable for audiences of all ages, from living rooms to waiting rooms.
For artwork that may not fall under the family-friendly umbrella, we provide flexible streaming options. Artists can stream their work on our TV app unless viewers enable "Safe_stream" mode, which filters content for broader accessibility. This dual approach allows us to cater to diverse tastes while respecting varying viewer preferences.
3. Licensing Opportunities: Beyond the Living Room
Art streaming doesn’t stop at home. Many of our artists opt to showcase their work through licensing deals for out-of-home (OOH) opportunities. These include digital signage in hospitality, healthcare, retail, and commercial real estate locations. These partnerships amplify artists’ exposure, placing their work in front of new audiences in unexpected places.
For example, imagine a serene landscape displayed in the lobby of a luxury hotel or a vibrant abstract piece enhancing a bustling retail environment. These OOH opportunities not only expand artists’ reach but also open up new revenue streams, demonstrating the versatility of art streaming in today’s world.
4. Building the Artist’s Digital Presence
Once an artist joins our platform, they’re invited to craft a compelling bio for their artist page on LoupeArt.com. This bio provides a personal touch, allowing viewers to connect with the artist’s story and vision. It’s a vital part of fostering a deeper appreciation for the art being streamed.
Onboarding is just the beginning, we actively feature artists across our social media channels and in our monthly newsletter. These spotlight opportunities boost visibility and engagement, helping artists grow their audiences and build meaningful connections with collectors and fans.
5. Transparency and Trust in the Curation Process
Transparency is at the heart of everything we do. By providing clear guidelines and open communication, we ensure artists feel confident in our process. Whether it’s outlining technical requirements or discussing streaming preferences, we work collaboratively with artists to bring their vision to life.
We also understand the importance of feedback. Our curators are available to provide constructive input, helping artists optimize their submissions for streaming. This partnership-driven approach ensures that every piece meets the high standards our audiences expect while supporting artists in their creative growth.
Conclusion: Curating for the Future of Art
The world of art streaming is dynamic and ever-evolving, and our curation process reflects that. From ensuring technical excellence to fostering inclusivity and exploring innovative partnerships, we’re committed to showcasing the best of contemporary art. For artists, it’s not just about being seen—it’s about being celebrated, connected, and inspired.
