Goal:
Minimize resident discord over “television” content in common areas while introducing visually pleasing imagery to captivate both residents and guests.
Approach:
Addressing the challenge of content selection in common areas, especially amidst political divides, Loupe shifted the focus towards universally appealing art, steering clear of controversial topics.
Outcome:
Loupe's digital art streaming provided a serene, thought-provoking alternative to standard digital signage, fostering enjoyment and contemplation. The successful elevator integration, displaying art alongside cab position indicators, sparked enthusiasm to expand Loupe’s services across the property. Collaborating with the Board and the Communications Committee, Loupe further tailored technology to enable digital announcements throughout the premises.
Feedback:
"Loupe Art is the most innovative platform to bring digital streaming art into your home or workspace. This makes visual art an accessible and exciting addition to any environment. I highly recommend the service. We’re delighted to have it in our beautiful Gallery Condo lobby and on every elevator bank in the building." - Mark Goldman, Fractional CMO
